Roadside Stall Producer Guide

Set up your farm profile and help customers find what you sell

Roadside Stall helps customers find farms, farm shops, meat boxes, fresh eggs, raw milk, local produce, events, campsites and rural places across the UK. This guide shows you how to set up your producer profile, add offers, manage your details and use the tools available to you.

Quick start

Get started in four simple steps

You do not need to be technical. Start with the basics, then improve your profile over time.

1️⃣

Create your account

Register as a producer in the app or on the website. After registration, check your email and confirm your account. If you cannot see the email, please check your spam or junk folder.

2️⃣

Complete your profile

Add your business name, description, logo, photos, contact details and location. When your profile is ready, submit it for verification. After approval, your profile can become visible on the Roadside Stall map.

3️⃣

Add your offers

Show customers what they can buy from you, such as eggs, meat boxes, raw milk, veg boxes, honey, farm shop products or seasonal produce.

4️⃣

Share your profile

Use your direct link or QR code on Facebook, leaflets, market stalls, farm shop counters, packaging, signs and product labels.

Account setup

Register on the website or use the app

You can manage Roadside Stall from the website or directly inside the mobile app.

📱

Use the app

The app is the best way to manage your profile on the go, reply to customers, follow activity and receive notifications.

  • Register directly inside the app
  • Manage your profile from your phone
  • Reply to messages
  • Receive app notifications
  • Use the map while you are out and about
💻

Register on the website

The website is useful when you want to set up your account from a computer, write a longer description or manage your profile with a bigger screen.

  1. Choose your account type.
  2. Enter your email address and create a secure password.
  3. Accept the terms and submit the registration form.
  4. Check your email and confirm your account if required.
  5. Log in and start completing your producer profile.
Producer tools

What you can manage in Roadside Stall

Your producer account gives you tools to present your business, update customers and keep your information accurate.

📊

My Panel

Your main dashboard. View key information, manage your account and keep an eye on your profile activity.

🏡

My Profile

Edit your producer profile, description, photos, logo, contact details, public information and map location.

🥩

My Offers

Add, edit and refresh offers so customers can see what is currently available from your farm or local food business.

🎪

My Events

Promote farm events, open days, markets, seasonal days, workshops, tastings or special rural activities.

My Campsites

Add rural stays, campsite pitches, farm accommodation or countryside places where visitors can stay.

💬

Messenger

Customers can contact you through the app, so they can ask questions, arrange collection or check availability before visiting.

Why offers matter

Customers usually search for what they want to buy

Most people are not searching for the name of a farm they do not know yet. They are searching for products, places and local food near them.

Examples of what customers may be looking for:

Meat boxes near me Fresh eggs from a farm Raw milk vending machine Veg box collection Farm shop near me Local beef Local lamb Outdoor-reared pork Free-range poultry Milkshakes Honey Fruit and vegetables

Offers help customers understand what they can get from you right now. A good offer title, clear photo, useful description and accurate location can make your profile much easier to discover.

Collection and delivery options

Show customers how they can collect or receive your products

Every offer can show clear collection and delivery options, so customers understand your rules before they travel, message you or place an order through your own channel.

🏪

Local pickup

Use this when customers can collect from your farm shop, honesty box, vending machine, collection point, market stall or sales point.

📅

By appointment only

Use this when customers must arrange a time before visiting. If they tap for directions, Roadside Stall can warn them first and ask them to confirm they already have an appointment.

🛵

Local delivery

Use this when you deliver within a local area, village, town, postcode zone or chosen radius.

📦

National delivery

Use this when you can send products across the UK using your own courier or delivery process.

🌍

International delivery

Use this only if you legally offer international shipping and can manage the required packaging, labelling, temperature control and delivery rules.

These icons help customers understand whether they can visit, collect, book an appointment, request local delivery or arrange shipping. This is especially useful for private farms, appointment-only collections and seasonal offers.
Profile checklist

Before you publish your profile, check this

A complete profile helps customers trust your business and understand how to buy from you.

Your business name is correct
Your map pin is in the right place
Your description explains what you sell
Your photos are clear and useful
Your contact details are correct
Your opening hours are added where needed
Pickup, delivery or courier options are clear
Your first offer has been added
Your profile QR code is ready to share
Your direct profile link works
Followers and notifications

Build followers and send offer notifications directly to them

When customers follow your profile and tap the bell, they can receive notifications when you add new offers — in the mobile app and also on the Roadside Stall website when they are logged in.

Your followers get a fast line to your latest offers

This means your latest offers do not depend only on social media algorithms. If you add fresh eggs, meat boxes, raw milk, milkshakes, farm shop products, events or seasonal produce, your followers can be notified directly through Roadside Stall.

App users can receive push notifications on their phones, and logged-in website users can receive notifications on the Roadside Stall website. Encourage customers to follow your profile and tap the bell, so they do not have to wait for Facebook, Instagram or any other platform to show them your post.

Roadside Stall app map with local food listings
QR codes and direct links

Send customers directly to your profile or listing

Your Roadside Stall links and QR codes are designed to send customers to you, not just to a generic homepage.

🔗

Direct profile links

Share your public producer profile on Facebook, your website, in messages, newsletters or local community groups.

📦

Offer links

Send customers straight to a specific offer, such as a meat box, fresh eggs, raw milk, veg box or seasonal product.

QR codes

Use QR codes on farm signs, market stalls, leaflets, meat box labels, milk vending machines, farm shop counters and packaging.

A QR code can help turn offline attention into a direct visit to your Roadside Stall profile, offer, event or campsite listing.

Need help?

Need help setting up your profile?

Not every farmer wants to spend time working out app settings — and that is completely fine. If you need help adding your profile, photos, location, description or first offers, send us a message and we will help you get it sorted.

💬 My Chats
Loading...
(Blocked)
👤 View Profile
You blocked this person